Saturday, February 15, 2014

What is wrong with surveys

I wrote this sketch to illustrate what is wrong with telephone surveys, like this latest one that says 1/4 of Americans think the sun goes around the earth.





I wonder what percentage of people, interrupted in their daily activities by unwelcome phone calls, feel compelled to give serious, correct answers to questions.

ⓒ ANNE BARSCHALL 2014



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